MACHINE BOY 'Building A Better Boy' Press Release

--------------------------------------------------------------------------------

BIRMINGHAM ELECTRONIC ARTIST MACHINE BOY LAUNCHES HIS SECOND SINGLE 
'BUILDING A BETTER BOY' – A PLUGGED IN COMMENTARY ON THE HERE AND NOW
 
Electronic Artist Machine Boy celebrates his triumphant 'Action Figures' 
success with the release of the title track of his album 'Building a Better Boy'.
Machine Boy's eclectic electronica has won the supoort and play of MTV2's 
120 Minutes, Gill Mills's Best of MySpace Podcast, Huw Stevens' BBC Radio 1 
'On the Radar' and BBC Radio's Tom Robinson's 'Introducing' show that gets 
'close to the music that matters'.  
 
Topical themes of gang violence were at the root of this track.  Of his latest 
offering (already garnering radio play and podcast inclusion), Dean Cook, 
Machine boy's alter ego said 'Again, it's another vocal driven swipe at our society.  
How do we solve problems of hatred and violence especially on our streets?  
The lyrics are a recipe; the ingredients for a better humanity.'  The accentuation 
of perceived electronic coldness plus the warmth of the humanitarian lyrics 
bring Machine boy's music to a new level of consciousness – a plugged in commentary 
on the here and now.
 
Electronic music is enjoying a fertile renaissance.  It's wide remit is being 
welcomed from the vocally driven Miss Kittin, to the relentless 'Turning Dragon'.  
The experimental sound of Machine Boy sits with his contemporaries that stretch 
from underground hit to mainstream success.
 
Dean is the mastermind behind the Machine Boy project.  His clever imagery and 
animation add a sense of mystery to the music.  He said 'Robots are fashionable!  
X-Box's Halo 3 bore a striking resemblance to Machine Boy.  It's release last 
year was the largest single-day financial event in entertainment history.'  
Machine Boy is undoubtedly a Stanley Kubrick fan and it's no accident that 
the 'Building a Better boy' release comes along at the same time as the 2008 
Film Odyssey Exhibition at the Barbican – 'Inspiring!' he said.
 
 
Machine Boy PR Enq: Joan Fleming.
e : joan@8pr.co.uk
w : www.8pr.co.uk

Machine Boy Management/Booking Enq: George Bond. 
e : george@machineboy.co.uk